5 Reasons to Utilize Cannabis Dispensary Customer Order Display Systems

Posted by:
Joe Khoury
on
January 11, 2021

1. Integrated Systems Maximize Employee Efficiency, and Increase the Bottom Line.

Leveraging ViewQueue's POS integrations, your budtender's do not have to change their process or add more clicks to update customers. As your employees select customer orders at their assigned register, that updates the register display via the integrated API calls.

" We no longer have to click in three systems to get one customer through the sales process. We work in the POS, and the queue system updates automatically. Customers are not constantly  asking us where their order is, and let's us focus on consumer education and satisfaction."
Customer cycling through the queue

2. Cannabis Order Process is Confusing.

Cannabis retail experiences are unlike any other industry. 

Customers are not used to the amount of times having to present identification. The fulfillment process in cannabis retail is unlike other retail customer experiences. You have two basic customer experiences

In Store Ordering

  • Generally, customers will consult sales associates on product information.
  • Then, will build an order with the sales associate, or place an order in store ipad express order.
  • Order will be received by the vault and fulfilled, and sent to POS.
  • Then, customers will have their order brought to a POS.
  • Force customers to get in line as soon as order is placed. So, their physical queue matches the system queue. This limits customer freedom to roam and experience your store while waiting in line.
  • Either, yell customer name across a noisy sales floor or send individual sales associates to notify them.
  • Transact with a customer frustrated with the confusion and lack of transparency in their order process.
Panacea Wellness Customer Awaiting Their Order

Online Ordering

Generally, customers will consult sales associates on product information. Then, will build an order with the sales associate, or place an order in store

  • Generally, customers get checked in and associated
  • Then, will build an order with the sales associate, or place an order in store ipad express order.
  • Order will be received by the vault and fulfilled, and sent to POS.
  • Then, customers will have their order brought to a POS.
  • Force customers to get in line as soon as order is placed. So, their physical queue matches the system queue. This limits customer freedom to roam and experience your store while waiting in line.
  • Either, yell customer name across a noisy sales floor or send individual sales associates to notify them.
  • Transact with a customer frustrated with the confusion and lack of transparency in their order process.

So, giving your customers real time insight into where their order is in this process allows them to track their order and peruse the store engaging with brand materials accordingly.

3. Order Transparency is Now a Customer Requirement.

Panera Bread Customer Queue Display via Business Insider

Customers are used to the convenience and order transparency of the digital world, ie - Uber, Amazon, and other real time services. This order transparency native to digital experiences has taken root in retail transactions.

Fast casual food stores have adopted this retail trend. Panera Bread utilizes an in store display that clearly shows the customers waiting near the pick up counter which orders are still being prepared, and which are ready on the shelf. This level of order transparency is what customers now expect from retail.

With the cannabis ordering process being unfamiliar and seemingly disjointed, adding these queue displays it gives customers the ease of mind thath their order is being handled, and you have not forgot about them. 

4. Noisy Sales Floors Create Customer Confusion.

Without display systems notifying patients of order status, many retailers have staff call customer names out across a sales floor as their order becomes available. The noisy checkout process can transform a serene customer experience to a chaotic and stressful final impression.

Leveraging ViewQueue display systems retailers reclaim control of the checkout experience crafting it to your brand as opposed to logistical functions.

5. Let Your Patient Associates Focus on Customer Experience, Not Chasing Customers.

Forcing cashier's / patient associates to locate customers through the sales floor or in line, ties up registers and ultimately transaction time. Ideally, you want your employees focused on maximizing the customer experience. Allowing your employees efficient system operations with as few clicks allow your employees to focus on the customer.

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